The Brutal Reality: 3% Response Rate
Why so low?
- 150-200+ people apply to every listing
- 90% of emails look identical
- Landlords are overwhelmed and skip boring emails
- Your email gets buried in minutes
The 60% Solution: AIDA Formula
Users of our AIDA formula template average a 60% response rate.
That means:
Before: Send 100 emails → Get 3 responses → 97% failure rate
After: Send 10 emails → Get 6 responses → 60% success rate
You need to send 10x fewer emails to get 2x more responses.
Why the AIDA Formula Works
Attention: Stand Out
Subject lines that make landlords open YOUR email first
Interest: Hook Them
First sentence grabs attention and keeps them reading
Desire: Make Them Want You
Show personality and why you're the perfect tenant
Action: Get the Viewing
Clear call to action that gets you a viewing
The Math: Why This Pays for Itself
Let's say finding a place takes you 2 weeks with your current approach.
That's 14 days × €100/night Airbnb = €1,400
With the AIDA formula, you find a place in 3 days (average).
That's 3 days × €100/night = €300
Savings: €1,100
The guide costs €29.99. That's a 37x return on investment.
Get the Irish Renting Playbook
Related Guides
❌ Why Landlords Ignore Daft Emails
Discover the 5 reasons landlords ignore Daft emails and how to fix them.
Read Guide →📧 Daft Email Template Examples
See full email templates with AIDA breakdowns you can copy and customize.
Read Guide →✉️ Subject Lines for Daft Landlords
10+ proven subject lines that get landlords to open your email first.
Read Guide →